Commercetools
Intermediate
Pricing, Discounts, and Promotion Governance
Use embedded prices, Standalone Prices, Product Discounts, Cart Discounts, and Discount Codes in enterprise pricing programs.
50 min
3 sections
pricing
discounts
promotions
1
2
3
01. Choose the right pricing shape
Section 1 of 3
Embedded prices are simple when SKU price volume is modest. Standalone Prices are better for large or independently managed price books. Enterprise pricing often combines price selection, customer groups, channels, validity windows, discounts, and external contract validation.
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Pricing strategy example:
Retail price:
- channel: web-us
- currency: USD
- validity: seasonal window
B2B contract price:
- Standalone Price
- customer group or channel scoped
- ERP contract reference as Custom Field
- nightly reconciliation with ERP price bookBack to Course