Commercetools
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Subscriptions and Event-Driven Integration

React to commerce changes asynchronously with durable, observable downstream workflows.

55 min
3 sections
subscriptions
events
integration
1
2
3

01. Use asynchronous reactions by default

Section 1 of 3

Subscriptions notify destinations when subscribed resource changes occur. They are the default tool for downstream integrations such as OMS handoff, search indexing, customer notifications, analytics, loyalty accrual, and finance export.

text
Subscription consumers:

OrderCreated
  -> OMS order intake
  -> customer confirmation email
  -> data lake event
  -> loyalty pending accrual

ProductPublished
  -> search indexing
  -> cache purge
  -> merchandising audit

PaymentStatusChanged
  -> finance reconciliation
  -> fraud case update
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